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Hello, I'm Daria
ABOUT
WHO AM I ?
WHAT I CAN DO FOR YOUR COMPANY
I am an energetic and extremely positive person with a passion for marketing and social media.
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I was born in the beautiful city of St Petersburg, and when I was 18, I moved to Finland to obtain my Bachelor's degree in International Business.
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I personally believe in perseverance - my greatest achievements in life are a result of hard work. This is what motivates me in difficult times.
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My favorite sports out of which I tried are wall climbing, shooting and fencing. I also love painting, reading inspirational books and cycling around my town.
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Do a market research and develop a digital marketing strategy
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Produce visual and textual content
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Enhance website's SEO and identify relevant keywords
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Website/App localization and translation to Russian
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Administrative assistance: travel arrangements, office management, email and calendar management, reporting, etc.
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MY PORTFOLIO
Bachelor's Thesis: Does Brand Logo Color Influence Consumer Perception of Brands?
The objectives of the study were to examine the persuasive effect of colors on consumer perception of brands, focusing on the use of colors in logos, and give practical recommendations based on the outcomes. After the secondary data exploration and quantitative analysis, the objectives were reached. ​
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You can read the thesis by clicking the link below!
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Project: Marketing Strategy Plan
The main aim of the project was to come up with a comprehensive marketing strategy for a Finnish start-up company operating in the gaming industry whose main target is to reach several foreign markets.
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German, the UK and Scandinavian market analysis
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PESTEL, SWOT, competitor analysis, 5s, USP, KPIs
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research on publishers and opinion leaders, pricing strategy
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Business Brochure: Leadership and Management in Argentina
An educational and entertaining brochure targeted for people planning on doing business in Argentina and/or with Argentinian people.
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Hofstede's dimensions
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practical tips
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exclusive design
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interactive quiz
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Innovate or Die competition
Case company: Berner
Together with a team we developed an innovative business solution specifically designed for a cleaning sector, working on a case given by a Finnish company called Berner. The team had to solve the problem within a strict timeframe of 24 hours applying creative thinking and team-building practices.​
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Teamwork: Human Resource Management Plan
An assignment carried out in cooperation with Logistics department of JAMK UAS.
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Developed and calculated:
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an organizational structure
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salaries for workers
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a bonus system
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employees' training and retention systems
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Essay: Me and Management
The essay gives a personal insight into the topic of Management and tells about the author's aspirations and motivation.
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Publication: "Flying on the Eagle: Millennials’ educational journey into the Mindful Leadership"
In cooperation with an international group of passionate students united by the same goal, "Flying on the Eagle" was created to contribute to a change for people eager to know something more about the meaning and the challenges of leadership.
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VOLUNTEERING
Degree Student Tutor at JAMK UAS
I was a degree student tutor at JAMK UAS helping new students with practical matters and adaptation in Finland.
My resonsibilities included:
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counselling a group of students
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helping to organize social events
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communication with the management of the university
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Teacher, Facilitator at AGEL StÅ™ední zdravotnická škola
I spent a day with Czech high school students, facilitating a workshop dedicated to the cultural diversity. The aim of the project was to motivate the young people of the Czech Republic to take part in the Erasmus student exchange and explore the world.
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gave a presentation about the Russian culture
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​facilitated a workshop dedicated to the cultural diversity
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Team Leader Volunteer at Experience Groningen: Beyond the Student Bubble
Together with a partner, I was in charge of leading a group of 10 people through the 2-days event dedicated to getting familiar with the city of Groningen in the Netherlands. My main responsibilities:
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time-management
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guiding the participants to the venues located around the city
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reporting to the supervisors
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